Fernando Rocha

With over 27 years of experience in the industry, he has ample experience in the integration of hotel projects. These projects include leading worldwide and domestic brands sucha as Marriott, IHG, Hilton, Starwood and Wyndham, as well as having been responsible for the growth of Grupo Posadas.
 
He also has ample experience in hotel marketing and the time share business.
 
He has been involved with the Mexico City Hotel Association, and was Chairman of the Mexican Franchise Association from 2000-2003. He was a professor in the Universidad Anahuac School of Hotel Administration, and of the Certified Franchise Administrator program at the IDEA institute of the Universidad Anáhuac. He has also participated as a hotel and franchise business expert in a national network radio show.
 
Today he is Chief Development Officer at Fibra Inn, the leading hotel REIT in Mexico, with 41 hotels in its portfolio. His main responsibility is to find, evaluate and execute the hotel investments that will drive the REIT´s shareholders´ profits in the future years.

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