GERMAN FERNÁNDEZ DEL BUSTO ESTRADA
German has worked in different areas related to hotel development in Mexico in the past 20 years. After having been part of IHG and Grupo Posadas, German has been responsible for managing Choice Hotels since its arrival to Mexico in 2004. Choice Hotels today has 30 open hotels and 6 more under development in Mexico, all of them under the franchising model. Choice in Mexico licenses the Comfort Inn, Quality Inn, Sleep Inn and Ascend Collection brands. In these 12 years German has directly participated in the growth of Choice´s brands in the Mexican market.